Most might see this pricing is influenced by the Nvidia GTX970, I'm thinking some of this is AMD positioning themselves onto perhaps their new perf/$ they intend for Q1 '15. A card like this sits like 8-12% behind in performance of a $330-350 GTX970, but this price undercuts it by 35%! While people talk about efficiency... it's great, but over a month time while "sleeping" your computer AMD's ZeroCore really minimizes such savings you see just when gaming.
Don't get me wrong, it's gracious of Nvidia to moved what they had originally commenced as a $650 price point (then $500); now besting that with a 30% smaller chip size for what's most often $350. Nvidia did pick-up their goal posts on perf/$. I do believe it took AMD even aback a little, but AMD had to wait and see what Nvidia brought. While having to see how Nvidia managed the sell-off of stock on 780's/780Ti's (which Nvidia did very quickly) to see what would pan-out before setting a new price for Hawaii and the rest of their product stack.
Look at it this way, Nvidia came with a new chip that's ~30% larger then what they had regarded this segment previously (770/GK104), dropping from $400 down to most often $350; or a ~10% reduction with a 25% performance with similar power... That's amiable and perhaps the accurate way to approach the market change. Looking at it from a GK110 they offer similar performance with a 30% price reduction, while better power, but all from a chip size that is 30% reduced. So the GTX970 is a "push" on cost/return for Nvidia in retrospect to the 780. They positioned themselves nicely, while still maintaining their "margins", while buyers accept the same performance, improved efficiency during gaming (but honestly that aids Nvidia in even lower component costs, even like the 256-Bit PCB), all for what they'd have you seeing is a great reduction. However that's looking at it from the "tight-fisted" price they held for a 780's up until the day...
... day they released the 970. Honestly, looking at it from straight die-size AMD's Hawaii is 10% larger, but much more aggressive margins for the same process 28nm chip. All that offers Nvidia the capacity to receive a 35% premium for their "next generation" based from the exsisting process.
Decided to bite. My son's 660ti is not quite cutting it any more, so this is a nice upgrade for him. Comes with the free game coupons as well, which further add to the deal. $222 for a graphics card that is very close in performance to a GTX780 and GTX970 is a fantastic deal TBH.
Comments & Reviews (4)
Don't get me wrong, it's gracious of Nvidia to moved what they had originally commenced as a $650 price point (then $500); now besting that with a 30% smaller chip size for what's most often $350. Nvidia did pick-up their goal posts on perf/$. I do believe it took AMD even aback a little, but AMD had to wait and see what Nvidia brought. While having to see how Nvidia managed the sell-off of stock on 780's/780Ti's (which Nvidia did very quickly) to see what would pan-out before setting a new price for Hawaii and the rest of their product stack.
Look at it this way, Nvidia came with a new chip that's ~30% larger then what they had regarded this segment previously (770/GK104), dropping from $400 down to most often $350; or a ~10% reduction with a 25% performance with similar power... That's amiable and perhaps the accurate way to approach the market change. Looking at it from a GK110 they offer similar performance with a 30% price reduction, while better power, but all from a chip size that is 30% reduced. So the GTX970 is a "push" on cost/return for Nvidia in retrospect to the 780. They positioned themselves nicely, while still maintaining their "margins", while buyers accept the same performance, improved efficiency during gaming (but honestly that aids Nvidia in even lower component costs, even like the 256-Bit PCB), all for what they'd have you seeing is a great reduction. However that's looking at it from the "tight-fisted" price they held for a 780's up until the day...
Thank you!