TradePub has a free book summary of "In Search of the Obvious" by author Jack Trout. In his book, Trout explains marketing to both insiders and the general public. Also included is the e-newsletter "Executive Book Alert".
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#1
dumbass - Posted 9:49 am PDT 06/10/09 (447 Posts)
I WAS GOING TO GET THIS AND THEN REALIZED THAT I DIDN'T NEED IT.
#2
HAHAHAHAHA - Posted 9:51 am PDT 06/10/09 (423 Posts)
Oink
#3
danpi - Posted 10:13 am PDT 06/10/09 (1132 Posts)
Oink
#4
LJW - Posted 11:10 am PDT 06/10/09 (996 Posts)
Jack's middle name is Trouser.
#5
dave_c - Posted 12:09 pm PDT 06/10/09 (7434 Posts)
Next title in the series, "Seeing the Printed Word", leveraging alphanumeric character sequences to convey meaning.
#6
OldElfin - Posted 12:15 pm PDT 06/10/09 (45 Posts)
Seems to me that the amount of information I have to give them is worth way more than a Book Summary.
#7
smogbreath - Posted 12:20 pm PDT 06/10/09 (74 Posts)
Trouser... .henh... good one. BACON!
#8
rollacorolla - Posted 12:26 pm PDT 06/10/09 (192 Posts)
This is a fantastic deal. I've never been able to make it through a whole book on my own. Thanks Ben!
#9
joey - Posted 12:28 pm PDT 06/10/09 (36 Posts)
They say the difference between Sales and Marketing is that people in Marketing know when they're lying to customers.
#10
MrPerfect - Posted 5:53 pm PDT 06/10/09 (103 Posts)
I'd love a signed copy of this awesome book.
#11
MYuhas - Posted 8:06 pm PDT 06/10/09 (68 Posts)
This would be Obvious for Insiders?
#12
RKLE - Posted 9:21 pm PDT 06/10/09 (6108 Posts)
Obama needs this.
#13
carguydc - Posted 5:42 am PDT 06/11/09 (511 Posts)
Haha...funny stuff.
#14
RKLE - Posted 5:15 am PDT 06/12/09 (6108 Posts)
Obama has just taken this for order
#15
gremlin246 - Posted 11:39 am PDT 06/12/09 (57 Posts)
lol
#16
RKLE - Posted 6:02 am PDT 06/15/09 (6108 Posts)
obama is enjoying the helpful insight in this.
#17
RKLE - Posted 6:40 pm PDT 06/23/09 (6108 Posts)
Still reading/
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