Barnes and Noble is offering the Buy One, Get One 50% off promotion with coupon code W9M4U4UW9 [Exp 8/2]. Shipping is free on orders $25 or more.
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Yet another come-on...discount does not apply to Lego (as pictured)
Misleading? Yes. Ben is probably be paid for how many web visits he can send over to the B&N web site.