EVGA GeForce GTX 560 Ti 1GB PCI-E Video Card $224 at Tiger Direct

That's not a great price. if you look hard enough, you can even find the GTX470 (which smokes the 560) for less than $200. That is a real bargain.

Ben your Link goes to a PNY (not my preferred brand) and no $4 shipping, it's showing Free?
Edit: Ok, so it wasn't the PNY at Egg... Its the "FPB" (3.8% OC) and actully from TigerDic... Thanks'! Though Egg has that one for $220 final.

Here the EVGA SuperClocked (~10%) 01G-P3-1563-AR, is $230 -AR$30 & F/S. Remember -AR model do have "Limited Life Time Warranty" as long as you Register it within 30 day of purchase or you default too... a 1-Y.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814130610

#1 - I don't believe a 470 "smokes" this... latest B-M would indicate the 560ti is ~5% faster. Although, price to performance the 470 is a better deal, performance to power is where the 560ti smokes its older sibling by >20%.
http://www.techpowerup.com/reviews/AMD/HD_6951GB/

But you're right for the 560ti to be competitive it needs to be $15-20 less in price, especially when 6950 1Gb are less even when paying shipping!

There's this Egg 24hr deal right now for a HIS (not my preferred brand) for $205 -AR $20 and Free shipping. Same performance... while $20 less in price and $10 less of a rebate.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814161361

For the money there's the XFX 6950 1Gb that's $210 -AR $30, just pay $7.50 for shipping! That's gets you a Double Life Warranty for under $218 delivered.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814150523