Ends 3/31. Kia is offering a $25 Visa gift card for Free when you test drive any new Kia model. Fill out a short form, print out the certificate, have a salesperson sign it at your local dealership and mail it in by 4/15; gift card will be mailed to you in 6 to 8 weeks. Limit one per household. Here's their dealership locator.
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... and of course they copy your driving license info, do a complete credit check and probably much more.
^ yes, they'll try to sell you a vehicle.