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TradePub has a free book summary of "In Search of the Obvious" by author Jack Trout. In his book, Trout explains marketing to both insiders and the general public. Also included is the e-newsletter "Executive Book Alert".
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I WAS GOING TO GET THIS AND THEN REALIZED THAT I DIDN'T NEED IT.
The "obvious" is conveniently located in bacon's closet.
Line your garbage can and Ben's pockets, come on, go ahead, eh Ben? Btw, how's your oinkle?
Jack's middle name is Trouser.
Next title in the series, "Seeing the Printed Word", leveraging alphanumeric character sequences to convey meaning.
Seems to me that the amount of information I have to give them is worth way more than a Book Summary.
Trouser... .henh... good one. BACON!
This is a fantastic deal. I've never been able to make it through a whole book on my own. Thanks Ben!
They say the difference between Sales and Marketing is that people in Marketing know when they're lying to customers.
I'd love a signed copy of this awesome book.
This would be Obvious for Insiders?
Obama needs this.
Haha...funny stuff.
Obama has just taken this for order
lol
obama is enjoying the helpful insight in this.
Still reading/