$30 price drop. Newegg has the JVC JLC37BC3000 BlackCrystal 37" 1080p 60Hz LCD HDTV for $469 - $120 off with coupon code EMCYTZT921 [Exp 11/20] = $349 with free shipping.
178° viewing angles, 500 cd/m2 brightness, 5ms response
100K:1 dynamic contrast ratio, ATSC and Clear QAM tuners
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The correct code to use is EMCYTZT921.