Newegg has Malwarebytes Anti-Malware Lifetime (1 PC, OEM) for $30 - $18 off with coupon code EMCJJNA242 [Exp 11/11] + $0 shipping = $12 shipped. Features quick scanning, command line support, and context menu integration. AVG Anti-Virus 2012 1-User For System Builders included with purchase. 
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Pretty sweet deal for you guys that like subscription AV software...
Except that this isn't a subscription; it's a lifetime thing for the full version of Anti-Malware. The free version doesn't do any realtime monitoring; this does. So, this is a good deal for anybody who doesn't want to manually scan for malware every week or so. Like my mom.
good product and price. You also get "AVG 2012" fwiw.
No shitten, #2? When did AVG become like AntiMalware? I must'a missed the announcement...
I use this and it seems to do well, but (and there is always a but) a few times it has crashed and crippled the computer. Even after rebooting it will not allow the system to fully load. It happened the other night for example. I had to uninstall the program in safe mode. If having problems you might want to uncheck the box "start when windows starts" and turn it on manually afterwards. Also there is a complete uninstall program on their support page if you have errors when trying to reinstall.