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Proof that the new models are always cheaper like I've been saying for a couple of months now. They will drop even more in the coming months. If this year's TV improved as much as the 80 series did compared to the 70 series, this should be a very nice TV.

note that this is 720p, not 1080p. 1080p would look a lot nicer on this, especially because its pretty big.

At 6' or less with a 1080p source a 1080p would look better. At normal viewing distance it makes no difference.

Do any of you 1080p trolls actually own a 1080p TV?

720p is ok as long as you do not watch blue ray , or play games on your TV, but if you do you need to step up to 1080p.

Hmmm.. I understand that 720p is what is delivered by cable hi-def, and it looks plenty fine, even at five feet from a 50-inch set. But what does Blue-Ray look like on a 720p set?

#5, i get certain HD channels in 1080i and some in 720p, however its hard to tell a difference btw the two.

I haven't tried blu-ray yet, but playing video games in 1080p over 720p looks better. I'm watching on a 42" lcd.

720P is considered low end these days so doesn't get the best features and components. There are many uses that would benefit from 1080P like HTPC, XBox, and Blue ray. Generally the cost to upgrade to 1080P is not significant and gets you other benefits. Yes I have 1080P HDTV's and wouldn't consider 720P on anything bigger than 37". The life of a HDTV is over 10 years and you may regret not going for 1080P down the road. If you just watch soap operas and dancing with the stars then go for the 720P.

When you have a 1080 display you can always tell that when you are watching 1080 sources as opposed to 720 because they are simply sharper. They are so much sharper, actually, that I frequently see TV shows where certain scenes are shot without very good focus and it is a little annoying, but it is well worth it when you can see so much detail and clarity in the well shot material, especially movies. Also consider that many movies are wider than 16:9 so you get the black bars at the top and bottom and effectively lose up to 25% of your resolution.

#8 unless you're watching those TV shows on Blu Ray the difference is a figment of your imagination because all broadcast HDTV (cable/satellite/over the air) is either 720p or 1080i and almost all experts agree that 720p is the better looking of the two because it is progressive scan and 60fps instead of the 30fps of 1080i. To the naked eye they are extremely similar. Many channels chose 1080i because it takes up less bandwidth. The obvious winner here is 1080p which is 1920/1080 progressive scan at 60fps. The problem is that nothing is broadcast at that resolution in progressive scan and the difference is so fine that the quality is lost when standing just a few feet away from the television. People should do their research before blindly backing a product. Having worked in the television industry and seen many people try to tell the difference between 720 and 1080p at more than ten feet It's obvious that it is a guess and comes down to which TV they overall prefer (many times the 720P).

#9, I did note that it makes more of a difference with movies. But even with broadcast interlacing, if a network chooses 1080i, it still looks better on a 1080 screen, and substantially so during scenes without a lot of movement and close-ups when your eyes have the time to appreciate the detail.

I personally prefer 720p to 1080i broadcasts because interlacing annoys me, but that wasn't the point. I was just saying that the added resolution is worth paying a little more for if you are the type of person who would enjoy a slightly sharper image. With good focus and production, it is definitely noticeable.