What's strange is how Nvidia just doesn't compete with this deal now and for at least the past 4 months; however there's been that one MSI GTX550ti that went for $90 -AR$30 and a code a few weeks back. That MSI is a fairly typical discontented build, with a generic extruded aluminum H/S. This Sapphire has a heatpipe cooler, and while not a huge OC’r most will provide 10% increase without a hassle. Then for those who would tweak the voltage ~940Mhz (+20%)can be wrung from it using Sapphire's Trixx utility.
Ben's seeing that kitguru review as spam: but they've Sapphire 6850 and 6870 review from Oct 22, 2010 with Trixx OC.
Here's the link to Sapphire which posts that and other reviews.
http://www.sapphiretech.com/presentation/product/?leg=&psn=0001&pid=497&lid=1#

A 6850 splits the GTX550ti and GTX560(non-ti) a gapping hole in Nvidia line up. while there's two OC 550ti at this price those are still less performance by 8-10%. Then 560(non-ti) are $40-50 (30%) more for what amounts to a 10-12% increase FpS.

If 1680x is where you looking to game for awhile this is great BfB.

Just played through crysis 2 with this card with a passive cooler attached.