Honestly, for a DDR3 model and this is a newer Sapphire design fan/HS and probably even the PCB power section so they likely curtail costs across the board; I'd consider this to be at $50. There are PowerColor and HIS versions that have been around for a while that are $60 AR; although the $7 shipping on those has this looking better from cash from pocket standpoint.

I just think these DDR3s should be priced below $50 at this point. I mean I got a 6750 DDR5 for $60 a like two months back after a $20 rebate; we should be finding better deal than this!