Update: TW Steel CE1005 CEO Canteen 45MM Watch (White Dial) is $157 + $5 shipping = $162 shipped. Thanks, geekyshrink!
Jomadeals has the TW Steel CE1009 CEO Canteen 45MM Watch (Brown Dial) for $162 + $5 shipping = $167 shipped. Features Quartz movement, day of the week and date display at 3 o'clock, 45mm case diameter, and brown leather band.
white dal is %5 less
http://www.jomadeals.com/Boutique_Item_TW_Steel_CE1005.aspx
So the idea was to make a $170 watch that looks like a $20 watch?
I don't get it....