I use beyond tv, currently on a 17 inch monitor. Would this be good to run the dvi out of my monitor too, and for watching tv? I have HD tuner cards that pump QAM on my glorious 17 inches.

Anyone who says there isn't a difference, has not seen the same size screen in a side by side comparison displaying 1080p content. When you do the difference is obvious, and significant. I predict that all 720p sets will be discontinued by this time next year.

wow...Nice deal..

Tried 40" lcd 1080p sammy vs 2 42" 720 one lcd vizio, one plasma sammy...
settled on the 720p sammy plasma for cost and picture. Granted 1080p was a hair better sharper but not worth $400 more and the viewing angle sucked.

For the market segment that this size is targeted to, this is a decent price. Not everyone lives in palaces and mansions like some of you people seem to allude to in your replies. There are normal every-day people out there that still have a 20" tube TV and don't have the first DVD because it's just not a priority. These types of deals will be very attractive for those who have been waiting and waiting not for just a good deal but for the need to arise because of the digital TV switch coming up. This is where the bottom bar is being raised to, so don't try to look too much farther into it than for what it is.

720p is perfectly adequate. If the suckers wanna shell out for 1080p, that's fine. Let them subsidize my purchases

This doesn't seem like a great price for a 32"

A year ago, I was hoping to find a 32" LCD for $500. Now, $400 is common place. Prices are really dropping like flies.

As for 1080p, why would you even need that for a 32" TV? Would you really want to sit that close to the TV? 720p is more than sufficient, and in my friend's case, 720p might still be too small (font, etc. on multimedia computer) on a 50" LCD.

Most people do not sit that close to the TV.

#20, come into the 1980's. Broadcasts are in 1080I.