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Blockbuster.com has a request form where you can enter your e-mail, and they'll send you a coupon good for a $2 rental. Click on "The Game" link at bottom left. No need to play The Game.
Blockbuster.com has a feedback survey about your local Blockbuster location. In exchange for answering 24 questions, they'll send you a coupon good for a $2 rental. The survey takes about 5 minutes.