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Log in to your American Express online account and scroll down to Amex Offers & Benefits. Click "Add to Card" to activate it. Some cardholders may not receive all offers (YMMV). Also, you generally need to be a cardholder in good standing for at least a few months to see these offers.
If you don't see it there, you can also sync your eligible AmEx card with Twitter and tweet #AmexChevron to get the statement credit added to your account.
You can also get a $10 credit on Lowes Purchases $50+ in "Offers For You", or sync your card and tweet #AmexLowes [Exp 4/17].