- HOTNESS UNHOT
Named from the Danish words for "play well," LEGO has for generations been the quintessential childhood toy. LEGO is at once timeless and modern, with collections like Architecture, Ninjago, Star Wars, Duplo and Hero Factory. Use LEGO coupons in any toy store, or at the online LEGO Shop, to find sales and LEGO deals; "Today's Offer;" and a promotions section featuring offers such as shipping deals, exclusives or BOGO. Join the LEGO VIP Program, which allows serious LEGOphiles to earn points for purchases and gain access to exclusives.