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Through September 30th, a 4-Line Simple Choice Family Plan plus 10GB 4G LTE data (2.5GB per line) is $100. The pricing plan will be in effect until 1/2/16 when it drops to 1GB per line.
A one-line Simple Choice plan is $50 and a two-line plan is $80, but you only get 1GB of 4G LTE data per line. It's technically unlimited data with Simple Choice but you get reduced speeds after 1GB.
Simple Choice customers also get a free AC1900 router ($25 refundable deposit) and unlimited music streaming which does not count against the data plan.
Another new perk is free in-flight texting with any Gogo-ready device, such as the Samsung Galaxy S5, iPhone 5s (iOS 8) and iPhone 6/6 Plus.